Restaurants that maintained a laser-focus on developing and marketing innovative products were best able to get cost-conscious consumers to dine out in 2013, according to research from Port Washington, N.Y.-based NPD Group. Additionally, brands that emphasized trendy or unusual offerings were more effective at driving traffic than those featuring familiar items, such as burgers or pizza. “You have to have a compelling reason to visit,” an analyst Bonnie Riggs. “Those ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?