For the last two years restaurant industry traffic has been inching toward recovery from the losses of 2009 and 2010. But while the visit increases are small, what’s driving them is big: the growing population of adults aged 50 and over, a group that has been historically undertargeted by operators, say officials at market research firm The NPD Group. “If it wasn’t for this group — this group is holding up the industry — we’d be seeing negative ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.