Sluggish traffic growth has been a major problem for the restaurant industry in recent years, with many concepts plagued by year-over-year declines and others experiencing only minimal increases. The brands that have managed to drive guest visits through the recession and slow recovery are those that are constantly innovating on the menu, according to officials at market research firm The NPD Group. “The [brands] that are growing are the ones that have changed,” said NPD ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.