Gamification is anything but child’s play for restaurant marketers looking to differentiate their brands and expand their marketing reach. A growing number of companies are introducing arcade-style games for smartphones and tablets to better engage customers, enhance the dining-out experience and educate consumers about their brands. Among them, Denver-based Chipotle Mexican Grill in September 2013 released “The Scarecrow.” The game, set in a dystopian city overrun by ...

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