It’s no longer a secret that U.S. Hispanics, who make some 6 billion restaurant visits and spend $30 billion annually, are critical to the health of the restaurant industry. But most restaurants are simply not yet speaking this population’s language — figuratively or literally, according to new data from market research firm The NPD Group.
 Despite a positive first quarter for the restaurant industry overall, Hispanics made steep cutbacks on restaurant visits this winter, ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.