Linda Duke is chief executive of Duke Marketing and author of “Recipes for Restaurateurs.” Duke has led her San Rafael, Calif.-based firm, which specializes in multiunit and franchised restaurant concepts, for more than two decades. She has advised brands from Rubio’s to Togo's Sandwiches on public relations, local store marketing, and investor relations and crisis communications. In the following column, she offers 10 marketing tips for restaurant operators. Surprise me In ...

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