EDITOR’S NOTE: The following is an excerpt of a recent blog written by Paul Barron, the founder of Fastcasual.com and DigitalCoCo, a branding and social analytic firm. For the full blog, visit his website http://www.socialcoco.com. The decade of the door hanger is gone. The yellow pages are extinct and the printing process for promotion is dropping so fast the rain forest may yet get a reprieve after all. How the connected consumer spreads the word through mobile and social media is ...

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