Casual-dining chains with a strong value message and all kinds of restaurants that are perceived as offering “real food” rank higher with consumers than do those seen as falling short in both areas, two recent studies indicate.Olive Garden, Cracker Barrel and Applebee’s earned consumers’ highest favorable perceptions of value during October in YouGov/Polimetrix’s BrandIndex, a daily brand intelligence service that tracks more than 1,100 consumer brands. Meanwhile, Subway, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?