Ais for Action. Address changes in the marketplace with appropriate activity and adjustments in your marketplace. If you’re standing still, you’re walking backwards. Bis for Basics. Get brilliant at them now while your competitors are distracted. Cis for Cash. It’s hard to make and easy to spend, so make what you can and hang on to it in these challenging times. Dis for Development. Develop your people. None of us is as smart as all of us. Eis for Execution. What ...

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