An ad campaign can raise brand awareness among consumers, but can it make the brand more attractive to investors who want to own it?Livy Miller, executive creative director of Seiter & Miller, Smith & Wollensky’s ad agency, believes the work his agency did for the steakhouse chain during the last few years raised the perception of the brand’s value and contributed to the bidding war that ended with Smith & Wollensky Restaurant Group’s sale for $11 a share.The company’s stock had never traded ...
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