Remember when Mom, Pop and their kids were lauded as the ideal consumer target? Well, that iconic American family has reached a milestone of sorts. Its growth rate is so low it may soon qualify as a niche market of just one in every five households.
 The Census Bureau estimates there were 25.1 million married couples with children in the nation last year — the same number the bureau found both 10 years earlier in 1999, and 40 years earlier in 1969. But in 1969 there were half as many ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.