Americans might be hearing a lot about eating healthier these days, but most say they would not be willing to pay extra for it when dining out, according to a study from The NPD Group. The Port Washington, N.Y.-based marketing research firm found that about 70 percent of consumers — most notably those over 50 who tend to show more interest in healthful foods than younger Americans — said they don’t expect to pay a premium for healthier items when they dine out. The study, ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.