Another Broken Egg has found that the mugs it sells in its restaurants, emblazoned with its logo, are a profitable sales and branding strategy. The Destin, Fla.-based breakfast and brunch specialist sells 22,000 specially made coffee mugs per year in its 20 locations. Each mug is branded with Another Broken Egg’s logo and an emblem of the town that is home to each individual restaurant. Customers have taken to collecting them from each location, paying $18 per mug. Merchandising has ...
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