OVERLAND PARK Kan. Applebee’s Grill & Bar is taking an edgier tack in its marketing with the launch of an ad campaign that features a wisecracking apple. The overhaul also extends to redesigns of the concept’s logo, menu and uniforms, and the chain is experimenting with new building designs as well.Ad spots featuring the Red Delicious “spokesapple” will appear on television during such programs as “Desperate Housewives” and “Extreme Makeover” and on online social connection websites ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.