By now, most major restaurant brand owners are considering licensing or have licensed their brand into retail grocery. Extending a restaurant brand can provide the owner with significant incremental revenue to the bottom line. Often, this revenue is equivalent to 10 to 30 units’ operating profit without the capital expense risk. As restaurants contemplate licensing as a platform for growth, there are some considerations and questions that typically arise. 
 1. Will it cannibalize my ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.