The best way to predict the future, someone once observed, is to invent it.Put another way, if you’re a restaurateur looking to design the next hot concept, all you really need to know is what consumers will want before they know it themselves and then find the best way to give it to them.Nothing to it, right?Unfortunately, when it comes to predicting the future, people have an annoying habit of not behaving the way they’re expected to. On the other hand, experts would argue that certain ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?