Sales have grown 36 percent during the past four years at Baker Bros., and to maintain that pace and keep customer traffic up, the 16-unit fast-casual deli chain is trying something it’s never done: e-mail marketing. Dallas-based Baker Bros. has relied on word-of-mouth since its founding in 1999 and has done little other marketing, but now as the brand matures and in light of “a lot of talk about how e-mail works,” it wanted to strengthen and reward the loyalty of its ...

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