Noah Rothbaum is a New York-based journalist whose work has appeared in as diverse publications as O, The Oprah Magazine, Fortune Small Business and Food Arts. His latest book is “The Business of Spirits,” in which he explores at length the complex world of distilling and spirits sales and marketing. He spoke recently to NRN about the industry trends he covers at length in the book.One continuing theme of your book is that consumers are trading up to premium and ultrapremium spirits. How ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?