HUNTINGTON BEACH Calif. BJ’s Restaurants Inc. is maintaining its focus as a premium casual-dining destination with a lower average check to garner favor with consumers who are tired of older casual dinnerhouses, but still want value.At the Cowen Consumer Conference in New York on Monday, BJ’s chief executive Jerry Deitchle said the brand will use 2010 to continue grabbing market share, through catering, a new loyalty program, additional focus on kids’ meals, and the added use of technology ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?