Chain is the latest quick-service brand to reach out to young customers online
Burger King Corp.’s integrated marketing tie-in to the upcoming superhero movie “Thor” contains a digital component that a branding expert said could power the campaign’s engagement with children, who are spending more time online. As part of its sponsorship of Marvel Entertainment’s “Thor,” Miami-based Burger King is offering exclusive digital-comics chapters to customers who visit its kids’ website, www.ClubBK.com, and enter codes available ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!