TAMPA FLA. —Music is an essential marketing tool for many restaurants, but a few chains have found a way to use it to engage consumers by going beyond in-store sales of CDs or additions of their brand names to long lists of musical-tour sponsors. Bonefish Grill is the latest to put a twist on the use of music as a brand builder with the debut of “Bonefish Grill’s Notes From the Road,” a series of one-hour shows on Ovation TV featuring performances shot inside a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?