We are all “tweeple” now.Restaurant marketers could be forgiven over the past 18 months for ignoring or dismissing the efficacy of Twitter, Facebook and other social media, but the new technologies have proved their permanence.When Domino’s Pizza controlled the fallout from a truly viral video of employees tainting food with the company’s own YouTube response last year, social media grew from a way to quickly trumpet deals and slogans to become one of the most important communications tools ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?