Restaurants could expand business by engaging the 31 million consumers who currently skip breakfast, according to a new report from The NPD Group. Ten percent of Americans skip breakfast every day, the Port Washington, N.Y.-based market research firm’s “Morning MealScape 2011” report found. “With 31 million people skipping breakfast each day, there is a significant opportunity for food and beverage marketers to reach these consumers,” Dori Hickey, NPD’s ...

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