BURLINGTON Vt. The Bruegger’s bakery-cafe chain has kicked off its annual promotion of allowing patrons to pay a three-figure upfront price for limitless refills of coffee, tea or soda for a year. The price this year ranges by location from $109 to $149, which the chain is marketing as the equivalent of 50-cent coffee for every day of the year. Acoupon book of special offers valued at $40 is included in the Bottomless Mug Club deal, which the 283-unit chain began marketing this week. ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.