Setting forth principles for innovative thinking in a spotlight presentation at The NAFEM 2009 Show in Orlando, Fla., Madison Mount, associate partner of IDEO, a Palo Alto, Calif.-based design firm, ticked off precepts like “strive for empathy,” “become comfortable with the uncomfortable” and “build to think.”To illustrate striving for empathy, Mount told the crowd about an IDEO designer who voluntarily checked into a hospital emergency room to gain understanding about the patient experience ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!