Badges? Customers don’t want no stinking badges. With apologies to the film “Blazing Saddles,” the novelty of receiving a digital badge or fancy title for repeatedly visiting favorite restaurants through location-based media already appears to be wearing thin with customers, forcing operators to rethink how they recognize users. While badges and titles keep users interested in the game-play aspect of location-based social media, tangible rewards are proving essential in ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?