Casual-dining chains, many of which originated in the fern bar era of the late-'60s and '70s, are placing a renewed emphasis on their higher-margin bar business as dining-room traffic and food sales continue to slide. This week, P.F. Chang’s China Bistro unveiled a new happy hour promotion in 27 states that offers drinks between $3 and $6 between 3 p.m. and 6 p.m. In November, Ruby Tuesday completed a revamped beverage and bar program, including signature cocktails and premium well liquors ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!