We all love our formulas, our rules, our processes. They’re comforting and, above all, they’re unassailable. But the problem is that they’re dangerous. Business today changes too quickly for marketers to make decisions based on conventions like formulas, rules or processes.I think of these conventions as sacred cows. And believe me, they all need to die.Sacred cows are the cues, criteria, standards, processes, rules or actions that companies blindly follow because that’s the way things ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!