IRVING Texas CEC Entertainment Inc., parent to the 544-unit Chuck E. Cheese’s chain, is using new store attractions and a first-time direct mail marketing campaign to drive recently stalled sales, according to a report released Monday by Morgan Keegan Equity Research.Chuck E. Cheese has tested in one Dallas unit a new attraction called “Birthday Star Blast,” a clear, human-sized plastic capsule into which money, tickets and prize vouchers are blown — much like in casinos and television game ...
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