IRVING Texas CEC Entertainment Inc., parent to the 544-unit Chuck E. Cheese’s chain, is using new store attractions and a first-time direct mail marketing campaign to drive recently stalled sales, according to a report released Monday by Morgan Keegan Equity Research.Chuck E. Cheese has tested in one Dallas unit a new attraction called “Birthday Star Blast,” a clear, human-sized plastic capsule into which money, tickets and prize vouchers are blown — much like in casinos and television game ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.