ATLANTA Cinnabon thrives on it. —Consumers may hate the crowds and traffic during the holiday shopping season, but The cinnamon roll specialist, a 750-unit brand in Atlanta-based Roark Capital Group’s portfolio, relies on foot traffic in front of its bakeries in malls and airports, and the smell of its fresh-baked treats usually did the trick for driving trial and impulse purchases—until the recession settled in. ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.