I hate to admit it, but I’m seasoned enough to remember frequenting Bennigan’s, Houlihan’s, Ground Round and T.G.I. Friday’s more for their liquid refreshments than their mealtime fare. Obviously, bar sales fueled much of the casual-dining segment’s early growth, and the big margins associated with beverages have never lost their allure. Still, widespread concerns about drunk driving dampened the party beginning in 1984, when Massachusetts became the first ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.