Cracker Barrel Old Country Store, which has traditionally billed itself as a family-dining destination for travelers, is now targeting local guests in new television commercials and complementary marketing. The Lebanon, Tenn.-based brand’s new “Handcrafted by Cracker Barrel” campaign is the chain’s first effort to market itself as a local restaurant option. Throughout its 42-year history, Cracker Barrel has located its restaurants right off the nation’s busiest ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.