Necessity may still drive some purchase decisions, but, increasingly, consumers are looking to fulfill emotional needs when they pull out their wallets. After decades of splurging, consumers have become professionals at pursuing their material goods and are nowadays much more discriminating in what they buy. They are no longer looking to merely acquire, but increasingly desire more visceral experiences when they spend money. Certainly, the tough economy has led consumers to stop buying ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?