For most restaurant operators, making the best of a difficult economic climate requires an intelligent understanding of what consumers are thinking.That may explain why the Lake Forest, Calif.-based quick-service chain Del Taco recently hired Tom Johnson as director of consumer insights. Johnson comes to Del Taco from Lieberman Research Worldwide, a custom research supplier, where he did a lot of work for both quick-service and full-service clients.What does a consumer insights director ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?