Welcome to the speed of the Internet and the lightning-fast pace at which it can bring a brand to its knees. Domino’s Pizza of Ann Arbor, Mich., developed a pitch-perfect, if not immediate, response to a roiling public-relations tsunami last month when it ran smack into “YouTube Boogergate.”The lessons that Domino’s response provides to others in the foodservice industry should be deeply studied and then ingrained into corporate operations. Competitor Pizza Hut, in fact, has ...
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