It didn’t have the Tiger Woods scandal’s sex appeal or the corporate comeuppance of Toyota’s recall, but Domino’s Pizza’s mea culpa came at a time when Americans were getting attuned to and cynical of the public apology.While Domino’s never hurt anybody with its former recipe, the 8,886-unit pizza chain still felt compelled to reformulate its core product when consumers persisted that it “tasted like cardboard.”“We had a focus group web-cast to our team,” said Brandon Solano, vice president ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?