One of America’s wealthiest men recently became a Dunkin’ Donuts franchisee, but the franchisor had relatively little to do with the deal. Instead, an outside company that the chain’s franchisees use to help them sell their units qualified and sold 15 Manhattan stores and an expansion territory to multibillionaire real estate magnate and Seagram Liquor heir Matthew Bronfman. In the same vein, franchisees of the 940-unit Auntie Anne’s gourmet pretzel chain can tap into ...

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