The complexity of the foodservice sales environment requires that distributor sales reps, or DSRs, receive a significant amount of training. Much of this is centered on developing product knowledge. But the one thing that separates a professional DSR from a run-of-the-mill DSR is his or her degree of selling skills. Sales training goes well beyond order taking. It enters into the arena of problem solving and the kind of relationship building that allows DSRs to help operators run their ...
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