In a move to increase lunch traffic, First Watch, a daytime-only restaurant chain, is launching a “2 for You” weekday deal that allows customers to choose two items from a menu of half-portions of sandwiches, salads and soups. The $6.89 deal, available Monday through Friday from 11 a.m. to 2 p.m., is being offered at 78 company-owned restaurants. Chris Tomasso, First Watch chief marketing officer, said the breakfast-and-lunch-only concept conducted 12 months to 18 months of ...
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