Traditional mass marketing depended on interrupting customers with repeated broadcast messages. Mass marketers relied on “bribes” to sell products when using discount offers. These were the ways to leverage TV, radio, newspapers and other forms of mass media: trumpet a one-size-fits-all message and coax consumers to buy products with coupons.Today, leading restaurants are shifting the way they reach their guests and reaping the benefits. By leveraging one-to-one marketing tools, restaurants ...

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