T.G.I. Friday’s on Tuesday introduced a revamped customer loyalty program at its 580 domestic locations, providing easier reward redemption levels and offering the program 3.7 million members more options. “It gives guests more choice, control and flexibility in how they engage with our Give Me More Stripes program,” said Trey Hall, senior vice president and global chief marketing officer for the Carrolton, Texas-based casual-dining chain. Friday’s originally ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!