WILBRAHAM Mass. Friendly Ice Cream Corp., based here, at 180 franchised Friendly's Ice Cream restaurants is using Merchant Link LLC's TransactionVault technology to protect customer identity and payment data. Richard Del Valle, FICC director of restaurant technology, said the company and its franchisees "agree that one of our most important duties, after providing our customers with great food and terrific service, is to ensure the security of their identities and ...
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