With many spending-shy consumers still waiting for the economic storm clouds to pass, a growing number of casual-dining operators are discovering that beefed-up happy hours can boost traffic and provide a financial bright spot in their sales mix. From the all-$5 drinks and small plates at the earlier-than-normal happy hour at Roy’s Hawaiian Fusion to the classic Sizzle, Swizzle & Swirl promotion at Ruth’s Chris Steak House, operators are finding ways to better employ staff ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?