Brad Ritter worked as a TV reporter in Florida and Ohio for 11 years before entering the world of corporate public relations and eventually opening his own firm in 1999 in Columbus and then a second office in Los Angeles. His clients include Damon’s Grill, Sizzler and other restaurants, and the agency has generated media exposure for clients during what can be called normal times. Ritter, however, also is a strong advocate of preparing for when things go wrong, given how an E. ...

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