Dan Dahlen knows more than just a little about creating effective advertising. When he was the worldwide Subway account director at Publicis & Hal Riney in Chicago, he saw Jared Fogle in a “wacky diets” story in a men’s health magazine, tracked him down and put him in a TV campaign that continues today. And who can forget Wendy’s “Where’s the Beef?” campaign in 1984? Dahlen was Wendy’s vice president of national advertising at the time. ...

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