Marketers generally agree that loyalty programs can provide a bonus by delivering useful customer data and increased guest frequency, but they also caution that operators must weigh the pluses and minuses of the various rewards they offer. Few operators would argue the point that the food cost associated with the occasional freebie is worthwhile when measured against the benefits provided by some loyalty programs. But what happens when customers come to expect not only a free 10th ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!