Prominent newspaperman, book reviewer and political commentator H.L. Mencken once wrote that no one ever went broke underestimating the taste of the American public. While that quote makes for a great sound bite even today, it is simply no longer true. Sure there have been plenty of consumer fads that boggle the mind—like aerosol-spray toothpaste, smokeless cigarettes and chocolate-flavored French fries. Those were real products, launched with some fanfare.But while they may have had some ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.