Prominent newspaperman, book reviewer and political commentator H.L. Mencken once wrote that no one ever went broke underestimating the taste of the American public. While that quote makes for a great sound bite even today, it is simply no longer true. Sure there have been plenty of consumer fads that boggle the mind—like aerosol-spray toothpaste, smokeless cigarettes and chocolate-flavored French fries. Those were real products, launched with some fanfare.But while they may have had some ...

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