When Quaker Steak and Lube chief executive John Longstreet discussed the success of his chicken wing chain’s popular Bike Night, held most Wednesdays when the weather allows, he risked getting himself into trouble with his newest promotional partner, Progressive Insurance.
 “We’re a good neighbor with Bike Night,” he said, unintentionally using a rival insurer’s tagline to describe the event’s ability to draw thousands of motorcycle enthusiasts and ...

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