In case you hadn’t noticed, we are now closer to the year 2076 than we are to the end of World War II. And we’re nearer to Sept. 11, 2019, than we are to Sept. 11, 2001. Yes, the world turns, time flies and change happens. Witness for instance how recent economic uncertainty has forced most operators to finally make significant changes in systems, strategy and spending, yet one key success area is still sorely in need of transformation: effective local-store marketing, or LSM.Two recent ...
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