AUSTIN Texas Mama Fu’s Asian House has used direct marketing and e-mail to promote its concept from the beginning. Much of that advertising was sent to potential customers at their workplaces and offices, because, as director of marketing Marcia Oakes pointed out, that’s where many people ponder what they’re going to eat for lunch or dinner. —As a growth-minded, 13-unit fast-casual chain, “It’s useful to reach people where they make ...
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